Second, product line extension into new health drink sectors to tap all the uncovered consumer segments that may not be using the category for example, junior horlicks, women's horlicks, mother's horlicks, asha, horlicks lite etc. In 2017, your company extended the brand horlicks into a new category of high protein drinks for active adults with the launch of its new variant horlicks protein+ we also launched a new campaign for horlicks growth+ which focused on fostering growth in young children and also showcased the benefits of adopting a clinically proven scientific.
Horlicks wizkids - it's an interschool social and scholarly rivalry for kids from class 1 to 12 a premium variant of the malt drink (dubbed the best horlicks ever) was launched under the horlicks umbrella and horlicks oats is the biggest business for horlicks. Horlicks is a malted milk hot drink developed by founders james & william horlickit was first sold as horlick's infant and invalids food, soon adding aged and travelers to their label.
Glaxosmithkline is piggybacking the rs 1,600-crore brand to step into newer product categories this move is in line with the company's vision to be perceived as more than just a health food. Horlicks as a brand under gsk has passed the test of time it is a brand that has a high brand awareness when evaluated via recall and recognition and at the same time enjoys a strong brand image too, resulting in a positive brand equity.
Horlicks from wikipedia, the free encyclopedia jump to: navigation, search this article is about the company and drink for the new zealand racehorse, see horlicks (horse. Should horlicks extend to new categories vaibhav bansal - 056/02 horlicks is one of the most popular brands in the indian society and is a market leader in white beverages. Manufacturing process unlike similar drinks, such as ovaltine, horlicks is not a dry blend of malt extract and milk powders in the initial stage of manufacturing, milled malted barley and wheat flour are mashed together in hot water where the starch is converted into sugars. Glaxosmithkline consumer healthcare is leveraging on horlicks' brand equity to get into new categories will the move pay off it would be foolish not to leverage the equity of such a brand thus, gsk consumer healthcare has decided to use the brand to get into new categories in the last few months. For the new zealand racehorse, see horlicks (horse) (horse) a jar, mug, and a few of teaspoons of horlicks from the uk uk in in 2007 horlicks is the name of a company and of a malted milk hot milk hot drink developed by the founders james and william horlick.
Horlicks is a malted milk hot drink developed by founders james and william horlickit is now marketed and manufactured by glaxosmithkline (consumer healthcare) in the united kingdom, south africa, new zealand, bangladesh, pakistan, india, and jamaica, and under licence in the philippines and malaysia. Will pushing horlicks into new categories destroy the brand glaxosmithkline is a leading healthcare company resulting from the merger of two leading international organizations: glaxo wellcome and smithkline beecham. Thecompany, says sources, is now planning a foray into categories like breakfast and mid-day meals, alsounder horlicksgsks adventure and great expectations are not limited to a hallowed brand like horlicks.
For instance, in the instant noodles category, horlicks foodles which initially suffered supply side bottlenecks has garnered a 3 per cent market share in south india. Horlicks is a malted milk hot drink developed by founders james and william horlickit is now marketed and manufactured by glaxosmithkline (consumer healthcare) in the united kingdom, new zealand, hong kong, bangladesh, pakistan, india, and jamaica. Introduction horlicks is a malted hot milk drink and it was launched in india as part of the british army that used it as a dietary supplement initially, the product was primarily used in eastern and southern india.